Fenty will be the first Maison launched by LVMH since Christian Lacroix in 1987. The timeline above highlights many wins, but it does not reveal how Rihanna’s very first creative collaboration with a fashion brand in 2013 was clowned by critics. At the time, her collection with River Island was called “a wardrobe malfunction” and a “horror show.” Unbothered, Rihanna went on to serve as Puma’s creative director and has successfully launched three verticals: Fenty Beauty, Fenty x Puma, and Savage x Fenty, a body positive lingerie brand. All while keeping up with her other job: entertainment.
